John Varvatos Celebrates The Grand Opening Of His
Bowery NYC Store At Hard Rock Hotel & Casino
With A Live Performance By Cheap Trick
Legends come together as John Varvatos and rockers Cheap Trick team up to celebrate the opening of John Varvatos Bowery NYC at Hard Rock Hotel & Casino. Fresh off a recent tour promoting their newest record, “The Latest,” Cheap Trick will perform at the boutique’s grand opening celebration.
Varvatos’ 3,000 square-foot Hard Rock boutique is where fashion and music can live and groove together. The store features a stage with top-of-the-line gear for planned events like the opening party, as well as impromptu jam sessions from visiting rockers, stars and shoppers alike. In addition to all three John Varvatos brands (Collection, Star USA and Converse), the new store is the exclusive Nevada dealer of James Trussart guitars. Made from custom shaped metals, these high-end guitars have landed in the hands of well-known collectors such as Billy Gibbons of ZZ-Top, Joe Perry of Aerosmith, and Rick Neilson of Cheap Trick.
Thursday, Sept. 24
7 p.m. – Red carpet arrivals
