John Varvatos Store Opening at the Hard Rock..with Alice Cooper!




JOHN VARVATOS follows up the GRAND OPENING

of his newest BOWERY NYC STORE at

HARD ROCK HOTEL & CASINO, LV

with an outstanding live performance by ALICE COOPER

Alice Cooper, the man who revolutionized and reinvented the “Rock Concert”—Legendary American rock ’n ’roller joined Mr. John Varvatos last night in a special live performance to celebrate the new John Varvatos Bowery NYC in Hard Rock Hotel & Casino, LV. Cooper gave an intimate performance inside the new boutique, amidst his world wide “Theater of Death Tour” which stops at The Orleans October 23-25.

John Varvatos, who has been a major Alice fan since the early days growing up in Detroit, was ecstatic about a little pre Halloween celebration with Alice and said, “This is the thrill of my life seeing my Detroit icon, Alice Cooper, and being asked to sing background with him on an all time favorite of mine, “School’s Out.” Talk about living the dream!”

Las Vegas locals were “Keepin’ Halloween Alive” with the evening’s hosts Jimmy Foster, Kerry Simon and Sally Steele. The media lined up early for their chance to snap the edgy designer alongside the iconic rocker and other notable guests including Jimmy Crespo, former member of Aerosmith and rock provocateur, Peaches.

Host Jimmy Foster, was thrilled with the turnout and said, More than 300 screaming fans squeezed into JV’s new Hard Rock store tonight to celebrate with Alice Cooper and John Varvatos. This show, with two guys who clearly love each other AND rock ’n ’roll, was a once in a life time experience --- not to be missed --- even in Vegas!

Since John Varvatos’ early days in Detroit, his exposure to the unique and edgy personal style of rock icons from Iggy Pop to The Who inspired the designer and influenced the evolution of his eclectic sensibility. The Bowery NYC concept is close to Varvatos’ heart and represents an opportunity to fully express his personal passions.

Click here to view the John Varvatos at Hard Rock Hotel & Casino video http://www.vimeo.com/6255791