Ryan Kavanaugh’s Relativity and Rogue Lifestyle Brand Form Innovative Partnership Deal with Hard Rock Hotel & Casino Las Vegas
The Hard Rock Hotel & Casino and Relativity Media’s Ryan Kavanaugh and recently acquired film and lifestyle property, Rogue, announced yesterday that they are partnering on a multi level entertainment deal never before accomplished by a hotel casino property and an entertainment brand.
The Hard Rock Hotel & Casino and Relativity Media’s Ryan Kavanaugh and recently acquired film and lifestyle property, Rogue, announced yesterday that they are partnering on a multi level entertainment deal never before accomplished by a hotel casino property and an entertainment brand.
Rogue, announced yesterday that they are partnering on a multi level entertainment deal never before accomplished by a hotel casino property and an entertainment brand.
The deal grants Rogue the official naming rights to Hard Rock’s legendary concert venue The Joint, which will now be called The Rogue Joint. In addition to several co-marketing opportunities between the companies such as social networking and cross promotions, The Rogue Joint will host a select slate of Rogue film premieres and screenings.
The deal grants Rogue the official naming rights to Hard Rock’s legendary concert venue The Joint, which will now be called The Rogue Joint. In addition to several co-marketing opportunities between the companies such as social networking and cross promotions, The Rogue Joint will host a select slate of Rogue film premieres and screenings.
To date, Relativity has financed and/or produced over 60 films that have seen wide release and have accumulated $7.4 billion in worldwide box office revenue. Fifty of those films are "Top 10" box office releases from the past two years. Relativity's recent films include FAST AND FURIOUS, STEP BROTHERS, HANCOCK, WANTED, BURN AFTER READING, DEATH RACE, THE HOUSE BUNNY, MAMMA MIA!, YOU DON'T MESS WITH THE ZOHAN, PINEAPPLE EXPRESS, THE MUMMY: TOMB OF THE DRAGON EMPEROR, and HELLBOY II: THE GOLDEN ARMY!
I hope this means more film premieres for Las Vegas!
For room availability and additional information call 800.HRD.ROCK (800.473.7625) or visit http://www.hardrockhotel.com/
