CaesarsPalace and Coors Light teamed up to provide the coolest venue in Las Vegas to celebrate Independence weekend. The outdoor RomanPlaza in front of CaesarsPalace was transformed into the ultimate cold zone, complete with a four-story ski jump with demonstrations by professional snowboarders and skiers, a walk-through ice lounge and live music on Saturday. With daytime temperatures reaching higher than 100 degrees Fahrenheit, CaesarsPalace provided an oasis in the heart of the Las Vegas Strip. Guests 21 and older were among the first in the country to enjoy an ice cold Coors Light Silver Bullet Aluminum Pint. On Sunday, July 4, the RomanPlaza provided the perfect backdrop for viewing the CaesarsPalace fireworks display.
Big Air Show – Professional snowboarders and skiers performed jaw-dropping tricks on a snow-covered, four-story ski jump outside on the RomanPlaza